So, you’re a small business owner ready to take your business online and get a website. Awesome! Now, you might be wondering, “How many pages does my website need?” Well, there’s no one size fits all answer.
The amount of pages your website needs depends on what you want to achieve and how much you can invest. Take a step back and think about your goals, who your customers are, and what your competitors are doing.
Let’s go over the primary web pages most business websites need.
The Essential Pages
Homepage: Your Digital Storefront
Think of your homepage as the front door to your business. Just like you’d want a welcoming and clean store, your homepage should make a great first impression. It needs to show what you offer and guide people to where they want to go. Make sure your contact details are visible, so customers can easily reach you.
Products/Services: Show What You Offer
This page is where you can showcase your products or services. Think of it as a virtual display shelf. Use images and descriptions to show people what you offer and why it’s awesome. If you have different products or services, give each one its own section or, better, its own page!
Contact Us: Connect With Your Visitors
Make it easy for visitors to get in contact with you. Have a contact form, phone number, and email address on your “Contact Us” page. Customers might have questions or are ready to proceed with your services, so be available and responsive.
About Us: Your Business Story & Values (Build Trust)
Tell your story on the “About Us” page. Share how you started, why you do what you do, and what makes your business unique. Customers love knowing the people behind a brand, so introduce yourself and your team here. It builds trust and makes your business feel more personal.
Testimonials/Recent Work (Social Proof)
Customer feedback matters, and it can influence people’s decisions. This page showcases what happy customers have said about your business and work. It’s like word-of-mouth marketing but online.
That’s five pages right there. This is a great starting point for a small business website to get online.
Now, here’s where the number of pages for your website can start adding up. Instead of having just one page to display all your services/products, the better way to do it is to have a separate page for each service. You might think, “Oh, I don’t need that. I’m fine with stuffing all my services/products on one page.”
There’s one major issue with that. There’s a slim to none chance of ranking for your services. Google ranks pages by scanning them and finding the main keyword. If the page has ten services, it will not rank for any of them.
Versus if you had one page targeting one service + location, then Google will scan that page and will know exactly what it’s about, and in return, will rank for that keyword in that location. So if you have ten different services, that’s ten separate pages to add.
You’re not forced to create separate pages for each service, but if your goal is to rank higher than your competitors, there’s no other option to compete.
Consulting with a web design company is convenient because you may offer ten services, but 3 are your primary ones. The other 7 are add-ons; a web design and SEO expert can pull data and give you input based on local competitor’s data.
That’s just one example of how the number of pages you get for your website can change.
If you’re confused about this exact question of “How many pages does my website need?” we’re here to help you figure that out. Fill out our contact form, and we’ll get back to you!
Here are a few other popular pages that small business owners have added to their websites.
Blog/News: Great way to show your expertise and boost ranking.
A blog is like having a virtual megaphone. You can share tips, industry news, and your expertise. It’s not only helpful to your customers but also helps Google notice your website.
FAQ (Frequently Asked Questions): Answers at Their Fingertips
Customers often have common questions. Answer them in one place with an FAQ page. It saves time for both you and your customers.
Your Business, Your Custom Website!
Your website is all about you and your business. Start with the essential pages and add more as you see fit. You can have as many or as few pages as you want. Remember, quality over quantity. Make it easy for your customers to find what they need, enjoy their visit, and, most importantly, convert with you!