We understand that a business website is more than just an online design. It is a place to showcase your business on the world wide web for everyone! After hearing that, it would be reasonable to make sure it’s not just a “good-looking” website but a professional and functional one.
Unfortunately, not all Middleton, MA, business owners use their websites to their full potential, resulting in missed opportunities. We are passionate and excited to work with you to listen to your needs and deliver a successful web design collaboration.
We take your investment in your business’ website and online marketing very seriously. With a critical focus on providing our clients with the best web design company in Middleton, MA!
For every client that chooses to work with us, we want to make every project experience as smooth as possible. To that end, we have an exact step-by-step process to ensure both the client and our team can always be on the same page and you can be confident in our direction.
Web design in Middleton, MA, is essential because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. In addition, a good web design company in Middleton, MA, helps you keep your leads on your page so you can follow up.
A business website is a badge of trust; people only buy from businesses they know, like, and trust. So while it might be quicker to create a Facebook page, you would be able to command more authority and trust with a business website.
A business website can communicate your service or product information to your visitors. Your website is a communication portal for visitors interested in contacting you as long as you have your contact details listed!
Use your business website as a lead-generating machine. Setting your website right for conversions helps convert your visitors into paying clients or customers. Remember your website is live 24/7 and can generate your leads 24/7 too!
We understand that talking about getting a business website, choosing the right hosting, and ensuring you have some sort of security can be confusing when running a company all day and you haven’t had time to understand it fully. So if that sounds like you, we want to clarify that in the simplest way to understand with real expectations and numbers right now!
1. Domain Name
2. Hosting Server
3. Content Management System (CMS)
4. Security
The domain is the name of a website. Every website has a domain because there wouldn’t be a name to search without one. An example of a domain would be yourbusinessname.com. You can check the domain name checker to see if the domain name you want is available.
The average price of a domain is $10 – $20 for the entire year. In some cases, you may pay more because a third party might own the domain you want and are charging a one-time fee to transfer ownership.
Hosting is where your website will live online. The way we explain how hosting works is similar to real estate! To get a website online, you need to buy server space (land), so you have a place to put your website’s files.
Without getting too technical with hosting lingo, the average cost of hosting is around $150-$500 for the entire year. Most hosting companies offer discounts for the first year!
There are many hosting companies offering hosting services. However, the hosting we use for our website is the same one we recommend to all our clients. That hosting is SiteGround. Since all of the websites we build are on WordPress, naturally, we want hosting specifically for WP, which SiteGround offers!
Great! Now you know what a domain and hosting do. You will now need a CMS to put your web files and manage your content on your website. For all of our websites, we use WordPress, an open-source website creation platform that 43% of the internet’s websites use.
The cost of a CMS varies on what route you choose to take. For example, if you buy your domain and hosting on your own, you could use a CMS like WordPress, an open-source platform, meaning all you need is to connect your domain and hosting, and anyone can use it at no extra charge. But on the other hand, companies like Squarespace and GoDaddy Package the domain, hosting, and limited cookie-cutter CMS and sell it for hundreds a year more than doing it on your own while additionally charging for essential marketing services.
Today there are more hackers and malware all over the internet trying to get access to people’s and businesses’ information 24/7. So having good security is crucial nowadays. Globally, an estimated 30,000 websites are hacked each day. 43% of cyber attacks target small businesses. This statistic is back from 2013 so imagine what it is today.
The price of web security, on average, is around $100 per year for an essential website. Getting a hacked website fixed can cost thousands if you never add any protection in the first place.
First, our designer’s needs to identify the end goal of the website design project, in collaboration with the client or other stakeholders. Questions to explore and answer in this step of the project include: The purpose of the site?, Who is the site for? What do they expect to find or do there? Etc.
Once we know your site’s goals, we can define the scope of the project. I.e. , what web pages and features the site requires to fulfill the goal, and the timeline for building them out. For a clear Scope Definition, we put together a contract with a Statement of Work (SOW)for your web design project.
The sitemap & wireframes provide the foundation for your website project. It helps give our designers a clear idea of the website’s information architecture and explains the relationships between the various pages and content elements. Building a site without a sitemap is like building a house without a blueprint.
Now that we have a bigger picture of the site in mind, we can start capturing content for the individual pages, always keeping SEO in mind to help keep pages focused on a single topic. Most other companies simply asks for your content while we provide guidance on writing your websites content.
With the site architecture and some content in place, we can start working on the visual brand. Depending on the client, this may already be well-defined, but you might also be defining the visual style from the ground up. Tools like style tiles, moodboards, and element collages can help with this process.
By now, you’ve got all your pages and defined how they display to the site visitor, so it’s time to make sure it all works. Combine manual browsing of the site on a variety of devices with automated site crawlers to identify everything from user experience issues to simple broken links. Make sure website is responsive.
Once everything’s working beautifully, it’s time to plan and execute your site launch! This should include planning both launch timing and communication strategies — i.e., when will you launch and how will you let the world know? After that, it’s time to break out the bubbly.
Besides the fact that eDeft Marketing was born in Middleton, MA, we believe having great ethics takes you far in business. We focus on building relationships and bringing value to everyone interested in getting their online presence to today’s standards. You can learn a lot by reading these facts.
A Happy Customer …
who gets their issue resolved tell about 4-6 people about their experience. – White House Office of Consumer Affair.
A disatisfied Customer …
will tell between 9-15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people. – White House Office of Consumer Affairs.
After reading that, wouldn’t it make sense for a business to make sure every client is satisfied? Well, we sure do!
Are you looking for a simple business website to showcase your services, about, and past work and have forms to capture leads, customer info, and buttons to integrate any software you use? The brochure package is perfect for businesses that don’t do online ordering and are local companies. This package has everything you need to get online safely and securely!
Brochure Package
($150 per additional website page)
($150 per additional website page)
($150 per additional website page)
Are you looking for a more complex website having multiple dynamic listings for businesses in the real estate or ecommerce industry? The Dynamic Package is everything the Brochure has with dynamic content built to be easily updated and add total build pages by filling info in the backend. This package is perfect for any industry that needs multiple listings.
Dynamic Package
($150 per additional website page)
($150 per additional website page)
($150 per additional website page)
This package is for any business that wants its website built from scratch with custom mock-ups with any custom functionality on a WordPress CMS based on your requirements for ultimate success.
Enterprise Package
($150 per additional website page)
($150 per additional website page)
($150 per additional website page)
No, you will be responsible for website hosting and domain. This will ensure that you will have full access to your website upon migration. However, we can recommend hosting providers to you (SiteGround), and we will complete the migration to your new hosting, included in our website design package pricing.
Our standard timeline is 3-6 weeks to complete a website, but this depends on the project since the size and pace of any project is set by each client. How much input you can provide during the initial stages, your feedback, how soon the content is provided – all this affects the speed of completion. The functionality and revisions required will also play a role in your timeline.
Absolutely! Having a mobile-friendly website is more important than ever! We work hard to ensure your website is responsive on modern devices and browsers.
Yes! WordPress is the best content management system that powers more than 42% of the world wide web. Its massive market share is due to its flexibility and ease of use, from minimal, informational, template websites that are to the point – to a more custom website with specific functionality to achieve your website goals.
We can help maintain your website or do so yourself with the more minor changes. The choice is 100% up to you. We provide ongoing support for many of our clients, but it is not mandatory. You can contact us as you require updates to your website, and we will provide an hourly quote based on your requests. We offer a maintenance package to keep your website up to date each month to prevents bugs.
Yes! We love it when our clients take control of their website and learn to manage the content on their own website. You will have full access to the backend of your new WordPress website upon migration to make simple text updates, photograph changes, new products, and pricing can easily be changed on your own. However, we do recommend a professional (developer) to complete more complex changes and maintenance such as plugin updates, design or structure changes, and complex functionality requirements. We provide hourly tutorials upon completion of your website at $90 per hour if you are interested in learning how to navigate through the backend to make minor updates independently.
There’s not one single answer to this question. A website design is quoted based on the needs of each individual project. Every website is unique and requires different components; we design and develop custom websites specifically for your business. We’ll ask a lot of questions, assess your needs, and give you a price quote based on that assessment. Our smallest package starts at $1000. Don’t hesitate to get in touch with us at edeftmarketing@gmail.com to begin the quote process.
A lot! Your input and feedback are crucial to this website design and development process. We’ll start with many questions about your needs, your likes, your wants and work with you to develop just the right look and functionality. We also request you to provide sample websites before we begin your project. Remember, this is your website, and we need your help and direction as to your final vision. We’re on the same team and look forward to hearing your ideas.
We require that you provide all of the text/ images/ logos/ social links/ etc. content for your website. You are the expert on your business, so it’s always best if it comes from you.
We are only an email away! We’re here to help you as much or as little as you need, and we’ll be available even beyond the launch of your new website. Our team takes pride in building a long-term business relationship with our clients, and we look forward to the opportunity to work on your future projects or growing your website further.
If required, we will assist you in finding free stock images from websites such as Pixels and Unsplash. Your assistance and direction will be required to find the perfect images, photographs, graphics, vectors for your website and brand.
Upon agreement of the quote presented, we will accept Debit, Visa, MasterCard, Amex, Check, Money Order, and Cash. We use the payment processor Stripe.
Contact us by email at edeftmarketing@gmail.com with your website details (current or new project), page breakdown, and any sample websites to reference. Upon review, we will provide an estimate for your project or schedule a call to discuss further.
Check our Google Business Profile!